Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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They also handle the physical transportation of the goods and earn a commission on it. The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas.

Publications Case Studies News. What if stduy could redesign everything? A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Initiatives like e-Choupal will be vital to develop a circular economy in India. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram ccase circular economy case studies.

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ITC’s e-Choupal: Taking E-Business to Farmers

Privacy Policy Designed by Smitinfotech. Chat with us Please leave your feedback. It is not intended to illustrate either effective or ineffective handling of a management situation. The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works.


Xtudy E-Business to Farmers.

Partners The Team Mission Milestones. A Quiet Digital Revolution.

Balbo Group Regenerative agriculture at scale. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.

ITSY click on the vase below, and select the case from the list of available cases: Trading is supported with farm inputs and outputs available to purchase. This exercise, carried out under the name ‘e-choupal’was essentially an effort to build a strong supply chain network for sourcing of agricultural products. Farmers using e-Choupal on an average receive 2. Pricing information positions farmers to exploit studdy and time their sales wtudy get the best price.

An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The circular economy gives purpose to the digital transformation.

This case study was compiled from published sources, and is intended to be used as a shudy for class discussion. Why is it Innovative.

Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre caase Our work Approach Activities Regions.

For delivery in electronic format: This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

These are areas in which e-Choupal is already having a significant impact. Access points are located in physical stores allowing agricultural inputs and technology to be traded. To accelerate a transition to a e-cnoupal economy the support of policy makers and educational institutions, in addition to resource prices, is paramount.


The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies

The go-to online location for news and insight on the circular economy and related subjects. ITC gains as intermediaries are removed, and transportation costs decrease. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.

For longform case study: Case Study Volumes Collection. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states.

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, E-dhoupal enabled the farmers to improve their efficiency and quality of their output. Its International Business Division was created in for trading in agricultural commodities.