Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
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The Best Books of Good brand history lesson Overall a good read and makes a good reference for many brands across many industries. He haih what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as:. It captures different brand stories very well with lessons drawn from each of those examples. It’s a great asset to any personal library.
Brand Failures : Matt Haig :
To get the free app, enter mobile phone number. Aug 02, Leader Summaries rated it it was amazing. In the materialistic world we live in I find the concept of brands and why people believe that brand A is better than failurss B interesting. A wonderful and well-researched compilation of major branding failures.
His other works include: He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. Matt Haig’s describes why brands fail and although it is faninating these can become repetative and his section on the less Matt Haig describes the different ways brands have failed, whether it is from bad ideas, over extention of the brand, PR failures, cultural failures, rebranding failures or just the brand becoming old and tired.
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Other editions – View all Brand Failures: The book was written in so it is almost a decade old, so you wouldn’t get to read anything about recent corporate fai We love failures. Matt Haig’s describes why brands fail and although it is faninating these can become repetative and his section on the lessons on each failure seemed a bit pointless.
Amazon Prime Music Stream millions of songs, ad-free. Rebranding failures;Chapter – Internet and new technology failures;Chapter – Especially liked how each case study had a little “lessons” section at its end to give you big points to come away with – I learned a lot.
Although well written it also became a bit tiresome and repetitive.
This product had instantly bombed in test markets where consumers were left asking: He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. Companies live or die on the strength of their brand, and failure can be fatal.
The sections vary in length: For the first time we’re given the inside story of major brand blunders that make for jaw-dropping reading. Paperbackpages. Jul 17, Stephen rated it liked it Shelves: Don’t let yours be consigned to the brand graveyard.
Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. Examine of the world’s most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn failurees lessons to ensure a healthy existence for your brand.
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
Several cases can be found in other books, but there are lots of cases where I learnt new stuff. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells.
Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail. Do you still remember Pam Am? He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: